Hi, I'm María Fernanda Useche Villalobos Ramírez Galvis. I’m a senior art director who writes my full name to honor my ancestors and the communities that inspire my work. Born in Colombia, raised in Miami, and now a U.S. citizen living in NYC, I bring a love of color, rhythm, and storytelling into everything I do, including award-winning work like a podcast that redefined beauty standards.

Outside of work, I run Raíces Berracas (Brave Roots), a passion project branding nonprofits, from those aiding immigrant families to organizations focused on ocean conservation. It’s also where I explore my art practice, which has led to collaborations with Anthropologie and Moleskine.