We All Bleed!

D&AD: Case for her Submission

Partner Shelby Rashap: shelbyrashap.co

We All Bleed creates positive social change by starting the conversation that periods are not just a woman’s issue. No matter how you identify, everyone benefits from making periods easier to deal with. This project focuses on talking about menstruation in gender-neutral terms. Separating the topic from femininity allows for genderqueer and trans people to feel more comfortable with their identity as well as it provides a space for this conversation to be had amongst everyone. So let’s make asking for a pad as casual as asking for a band-aid. After all, we all bleed; some of us just a little more frequently.

How do you break the taboo on periods?

Put dispensers everywhere!

Create partnerships to make our values public.

Spread the word

Keep our info accessible