We All Bleed!
D&AD: Case for her Submission
Partner Shelby Rashap: shelbyrashap.co
We All Bleed creates positive social change by starting the conversation that periods are not just a woman’s issue. No matter how you identify, everyone benefits from making periods easier to deal with. This project focuses on talking about menstruation in gender-neutral terms. Separating the topic from femininity allows for genderqueer and trans people to feel more comfortable with their identity as well as it provides a space for this conversation to be had amongst everyone. So let’s make asking for a pad as casual as asking for a band-aid. After all, we all bleed; some of us just a little more frequently.
How do you break the taboo on periods?
Put dispensers everywhere!
Create partnerships to make our values public.
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